Corporate Philosophy

Basic Philosophy

"To enrich people‘s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products."

Management Policies

Take on the challenge of new technologies to produce new value.
Develop proprietary business fields to expand the scope of business.
Create a workplace that values, improves and energizes people.

Action Guidelines

Develop ourselves so that we may give our personal best.
Trust, challenge and improve one another.

Corporate Slogan

Excellence by nature

YOKOHAMA established its corporate philosophy in 1990. It consists of the Basic Philosophy, Management Policies, Action Guidelines, and Corporate Slogan; the Basic Philosophy embodies the types of business where YOKOHAMA commits itself in all activities. The Management Policies outline basic administrative principles for upper-level management to commitment themselves to. The Action Guidelines are the code of conduct for each employee to comply with. In 2006, we drew up a medium-term management plan, the Grand Design 100 (GD100), and set a clear target of becoming a global company with one trillion yen in net sales by FY2017. Also, since our Basic Philosophy has been compiled based on the strong awareness of the expectations and needs arising from the international community, the plan places a strong emphasis on CSR by adopting these two basic points; to become a top level corporation in terms of our contribution towards the environment, and fostering a customer-oriented corporate culture as our first  priority by respecting higher standards of corporate ethics. In 2008, we reformed our corporate structure by establishing the CSR Division, followed by announcing our vision of CSR management both internally and externally. Our vision, to build a trusted identity as a contributing member of the global community, incorporates our desire to change the letter “R” in CSR to “Reliability”, instead of the original “Responsibility”. By doing so, we are hoping to make the concept more accessible and practical in our daily operations. Incidentally, YOKOHAMA still maintains the cautionary tale by Suekichi Nakagawa, who was president at the time of the inauguration of our YOKOHAMA Plant (located in Tsurumi-ku, Yokohama-shi) in 1929 as our Founding Spirit*. This tale comprises the balancing of both sociality and economic efficiency; it still greatly relates to today’s notion of CSR management.

Twice a year, we hold a CSR & Environmental Council where YOKOHAMA´s company Chairman and CEO serves as a chairperson. The Council is an organizational framework that was set up to discuss and develop plans for addressing the social responsibility issues currently YOKOHAMA Rubber Group is facing, with the ultimate goal to build a trusted identity as a contributing member of the global community. We have three task forces, six committees, and two sub-councils who promote CSR and environmental activities as sub-bodies within the Council. Every November, the CSR & Environmental Council evaluates the performance of CSR activities carried out by the Group and develops plans for improvement in the subsequent fiscal year. To pursue our effort on practicing consistent and high-level environmental management in all our operations worldwide, we also annually hold a Global Environment Council, which is a gathering by managers from all of our overseas production operations. Twenty-one people, including those from all overseas production operations and core distribution subsidiaries, attended the FY2010 event held on December 21. On that day, all the attendees engaged in a discussion focusing on environmental policies and initiatives. In FY2011, the Council will push forward such efforts to promote CSR activities and put into practice consistent and high-level environmental management.

To see the whole activity Report as well as the progress in YOKOHAMA´s sustainability project, please visit our corporate CSR website:

CSR Report

CSR Report